1. SEO from Scratch (EN)

Creating, Publishing and Optimising Content von Ben Hunt

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Über den Vortrag

Der Vortrag „Creating, Publishing and Optimising Content“ von Ben Hunt ist Bestandteil des Kurses „SEO from Scratch (EN)“. Der Vortrag ist dabei in folgende Kapitel unterteilt:

  • All about Content
  • What to publish
  • Where to publish
  • Optimise existing content
  • New page on existing site
  • Post on a 3rd-Party site
  • New Domain
  • How to decide where to publish
  • Third-Party Sites
  • Rule 1
  • Rule 2
  • Ideas for Content
  • On-Page Optimisation

Quiz zum Vortrag

  1. useful/generous.
  2. helpful.
  3. newsworthy/shareworthy.
  4. unique.
  5. evolving.
  1. it may be relatively quick and easy but it does not directly build your domain authority.
  2. you can get high-domain authority sites but you probably do not own the content afterwards (e.g. Facebook).
  3. content could get copied onto other sites and you may be able to pass “link juice” but this is not guaranteed.
  4. it may be the best way to increase your authority because each link on a 3rd-party website will increase your domain authority by 40.
  1. ask yourself if the likely return is worth the effort.
  2. keep in mind that sometimes an EMD microsite will pay dividends.
  3. consider 3rd-party sites for a quick start.
  4. consider that creating a new domain is quickly done.
  1. They are not used for publishing articles but for posting your answer to a question. Some sites let you build in links which lead to your content site.
  2. They are used for publishing articles. All sites let you build in links which lead to your content site.
  3. They are not suitable for publishing your content.
  4. Out of all 3rd-party sites you should definitely consider them because they have the highest potential to publish your articles.
  1. You should give as much value as you can and remember the herd mindset. Further, it is important to note that there are two types of readers; nevertheless you should not hold back because the more value you give, the more you seem to have.
  2. The value you give should be as little as possible and you should remember the herd mindset. Further, it is important to note that there are two types of readers; nevertheless you should not hold back because the more value you give, the more you seem to have.
  3. You should give as much value as you can and remember the herd mindset. Further, it is important to note that there is only one type of readers; therefore you should hold back because the less value you give, the more you seem to have.
  4. You should publish as much content as possible. The quality is secondary after the quantity.
  1. The title tag is the most important element and should include the term you want to optimize on. Also, the phrase needs to be used on the page but not overused. Images should have an alternative (alt) text and include the phrase. Furthermore, headings and internal links should relate to the phrase.
  2. The title tag is the least important element and should not include the term you want to optimize on. The phrase needs to be used on the page but not overused. Furthermore, headings and internal links should relate to the phrase.
  3. The use of the phrase on the page is the most important element. It should be mentioned as often as possible. Also, the phrase needs to be used in the title tag. Images should have an alternative (alt) text and include the phrase. Furthermore, headings and internal links should relate to the phrase.
  4. It is not possible to optimize on-page factors on a specific term.

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Dozent des Vortrages Creating, Publishing and Optimising Content

Ben Hunt

Ben Hunt

For 20 years Ben Hunt has has designed successful web sites for a number of marketing and branding agencies, and has crafted user experiences for some of the world's busiest sites. As a consultant, he has served clients in Europe, North America, Africa, and Australia. Ben's web design tutorials have been read by millions, and he is recognized as one of the most influential figures in web design, usability, and conversion optimisation. He has written two ground-breaking books. The first "Save the Pixel - the Art of Simple Web Design" (2008) set the standard for simple design for the web. Ben's second book, "Convert! Designing Web Sites to Increase Traffic and Conversion" (Wiley, 2011) is the result of two years of intensive research and testing into what really makes web sites sell. It is one of the highest-rated marketing books on Amazon.com. He is now dedicated to showing site owners and designers exactly how to make their web sites make more money - by attracting more traffic and converting visitors into customers with powerful emotional experiences. In 2012, Ben created the world's most comprehensive course in web design and marketing, the Pro Web Design Course. The course has helped hundreds of entrepreneurs to master online marketing and create new web design businesses. Ben is a passionate and entertaining presenter, and has presented at multiple web marketing seminars in the UK, USA, and Europe, including Ken McCarthy's final System Seminar, Drayton Bird's European Academy of Direct and Interactive Marketing, and Tim Ash's Conversion Conference.

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