Diving into the Keyword Research Process
About the Lecture
The lecture Diving into the Keyword Research Process by Ben Hunt is from the course SEO from Scratch (EN). It contains the following chapters:
- Diving into Keyword Research
- The Challenge
- The Keyword Research Process
- The Google Adwords: Keyword Tool
- Searching the Top Ten Results
- SEOmoz: Keyword Difficulty Tool
Included Quiz Questions
When doing keyword research, what do you need to consider?
- Comparing multiple phrases
- Finding the best phrases for which you can rank in the Top 10
- Finding the phrases you should target for best traffic
- Finding phrases with high competition
- Finding phrases with low traffic
What are the steps of a keyword research process?
- Creative Thinking –What might people be typing in?
- Gather Data – Who is in the Top 10 now?
- Compare and Identify Targets – Traffic vs. Work
- Purchase a KWR tool to help you.
Which SEO plug-in is a free tool to find out the page and domain authority?
- MozBar
- Google Adwords
- Google Transfer
- Mozilla
Which number is the key when deciding on a phrase or keyword to optimize for?
- Traffic appeal
- Traffic competition
- Page authority
- Domain authority
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Author of lecture Diving into the Keyword Research Process
Ben Hunt
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